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Skift

The trusted source for breaking travel news and travel research covering airlines, hotels, tourism, startups, and business travel.

  • 102articles · 30d
  • 1+ day agolatest article
  • Aug 14, 2026earliest in window
  • 92%with images
  • 215avg words
articles per day
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News

Skift
skift.com > 09/10/2026 > with-bookings-etraveli-deal-still-blocked-expedia-has-the-edge-in-ma

With Booking's Etraveli Deal Still Blocked, Expedia Has the Edge in M&A

2+ day, 19+ hour ago   (162+ words) Expedia is making acquisitions to build its business while Booking in Europe doesn't have that option. Companies such as Uber would find it tougher to advance its superapp strategy in Europe if regulators deemed it to have a dominant position…...

Skift
skift.com > 09/09/2026 > meta-says-its-muse-agent-books-travel-heres-what-that-actually-means

Meta Says Its Muse Agent Books Travel. Here's How It Works

3+ day, 9+ hour ago   (213+ words) Meta’s Muse plugs directly into flights but shops the rest of travel through the open web. That puts the AI agent, not a travel integration, in control of where the search goes. Meta’s new AI agent, Muse, has arrived with…...

Skift
skift.com > 09/09/2026 > marriott-ceo-says-ai-will-impact-hotel-distribution-first

Marriott CEO Says AI Will Impact Hotel Distribution First

3+ day, 17+ hour ago   (198+ words) Marriott CEO Anthony Capuano was asked where AI is showing up in practice. He said the "biggest impact" so far has been on "distribution," or how travelers discover hotels online. Marriott CEO Anthony Capuano said that "the biggest impact" of…...

Skift
skift.com > 09/09/2026 > why-the-personal-ai-assistant-hype-matters-more-for-travel-than-any-ai-travel-product

Why the AI Assistant Hype Matters More Than Any AI Product

3+ day, 21+ hour ago   (192+ words) The biggest shift in AI travel may be happening outside travel, as general-purpose agents learn to book, rebook, and act for the customer. Connecting the Dots Archive Six months ago, I wrote that the Claude Effect was coming for travel....

Skift
skift.com > 09/04/2026 > a-viral-ai-bot-just-showed-travel-what-frictionless-actually-means

A Viral AI Bot Just Showed Travel What Frictionless Actually Means

1+ week, 1+ day ago   (218+ words) Instinct, a freshman AI assistant that has Silicon Valley buzzing, can book and rebook trips from a text thread. Key lesson for travel: Talking about frictionless booking isn't the same as delivering it. A startup founded by 23-year-old Noah Shinn…...

Skift
skift.com > 09/03/2026 > amadeus-brings-travel-tech-into-claude

Amadeus Brings Travel Tech Into Claude

1+ week, 2+ day ago   (148+ words) Weeks after closing its self-service developer portal, Amadeus revealed that building new ties to connect its travel systems to Claude, both for developers and the travel workforce. Amadeus is working with Anthropic to make flight and destination content available inside…...

Skift
skift.com > 09/03/2026 > the-race-for-chinese-travel-demand-is-now-a-fight-to-get-on-the-ai-shortlist

The Race for Chinese Travel Demand Is Now a Fight to Get on the AI Shortlist

1+ week, 3+ day ago   (254+ words) skift.com First read is on us. Get unlimited access with Skift Pro. Unlock your next read Travel marketers have spent decades convincing Chinese travelers to pick them. Now they have to convince AI to mention them. - How can lesser-known…...

Skift
skift.com > 09/02/2026 > uber-to-lay-off-3300-employees-reducing-management-jobs-by-20

Uber to Lay Off 3,300 Employees, Reducing Management Jobs by 20%

1+ week, 3+ day ago   (233+ words) Dennis Schaal is Skift's Founding Editor and Executive Editor. Dennis has been a reporter focusing on online travel and short-term rentals for more than two decades at Skift, Tnooz, USA Today, and Travel Weekly. He is well-known for tough one-on-one…...

Skift
skift.com > 09/02/2026 > the-economics-of-flight-search-post-google

The Economics of Flight Search, Post-Google

1+ week, 3+ day ago   (384+ words) Lex Haris is Skift's Managing Editor. Lex has been a news editor for more than 20 years and loves talking to reporters and editors about stories they’re excited about. He was previously Vice President of Editorial at CBS News and Executive…...

Skift
skift.com > 08/26/2026 > skift-global-forum-preview-virgin-atlantic-ceo-ai-people

Skift Global Forum Preview: Virgin Atlantic's CEO on Where AI Belongs and Where People Win

2+ week, 3+ day ago   (876+ words) Corneel Koster is betting Virgin Atlantic wins on what people feel, the sense of belonging a great crew creates, in an era where AI mediates the booking. He's backing that bet with premium cabins and scenario-planning discipline. We'll press him…...